The award will go to inspiring initiatives which secure the health and productivity of soil for the well-being of present and future generations.

The prize will be awarded to those efforts which reduce land degradation through sustainable land management, or are outstanding examples of political leadership, policy, business, advocacy campaigns or scientific research.

The Jury particularly welcomes nominations of candidates whose work is: innovative, collaborative, achieved in partnership across sectors, supports free knowledge sharing and capacity building, empowers vulnerable and marginalized groups, and fosters gender equality, cultural diversity and social inclusion.

Three awards will be granted in 2012 from a total prize fund of up to USD 100,000.